Tom is a brand strategist, creative director and occasional road cyclist. He has spent the last 15 years working for well known sports brands and finding creative ways to tell their stories (a fancy way of saying to promote their products). His journey has taken him from Nike to Oakley to Red Bull, from London to Los Angeles. Also via Birmingham – the birthplace of a brand that has lain dormant since the 1950s and where the story of Tom’s labor of love begins.
Spanning the last five years, a Kickstarter campaign that fell short and a steep learning curve about manufacturing, Tom will tell the inspiring story of his passion project to restore an iconic brand and reengineer a vintage product for the modern day.