Sarah approached her success simply as a backpack user. Crowd-funded the idea online so it was able to exist. RiutBag users give feedback and this user thinking powers new RiutBag designs. Sarah calls this process Revolution in user thinking, or “Riut”.
At TEDxBrighton, Sarah will share her story of crowdsourcing the requirements, design and funding of a brand new approach, to everyday item. Sarah’s vision of the future and how user centric design should be at the heart of how products are made, is a truly inspiring and unmissable idea worth spreading.