The generation of Now (3): is instant gratification always a bad thing?
Like creating a daisy chain, I’m going to pick up an observation the last post on the ‘generation of now’ for the subject of this post. Firstly I want to challenge the value judgement implied within the term “instant gratification”. Surely instant gratification is a bad thing? To gain instant gratification implies you haven’t put the necessary work in to deserve the reward.
Or maybe another side to this is the importance of encountering small chunks of things? The idea of communicating in fragments or avoiding large swathes of text isn’t a new one. From my own philosophy background, I am fascinated by Theodor Adorno (German philosopher, 1903 – 1969) who waxed lyrical about discerning a general overview from a fragment of a situation. Before Adorno, the beginnings of German Romanticism were found in a literary journal called the Athenaeum started in 1798. The format for contributions was fragments (or aphorisms) not lengthy, complete works of academia. The idea was to stimulate an interchange of ideas and reflect genuine debate among the scholars of the time.
Short forms of communicating, then, are by no means a new thing. Nor are they necessarily and inherently a format born from a shortening of time.
Fragmentary works often yield something quite quickly which encourages the reader to keep on going or to revisit them. If there is little value found in the exercise of reading a paragraph or two then not much is lost by trying. Digesting small chunks also encourages you to extrapolate and contribute your own thought, making the process of understanding more interactive. All of which is completely in tune with where technological advancement is taking us. We can test the boundaries with lower risk, with less time required and also learning more about our experiments by virtue of having better monitoring devices.
Increasingly, this lowers the barriers to participation, opening up arenas that were previously the domain only of well known thinkers, well established companies and so on. This leads us to a more buoyant exchange of ideas and results, which for me has the potential to increase the number of ways we have to interact with the world around us in a very positive way.
I am still absolutely in favour of taking the long route and really working at something over a period of time to produce something fantastic or to really, fully understand it. But I also think we need some ‘instant gratification’ and some room to play with our ideas, work and world will almost always be better for it. See graphic from Gaping Void below for a perspective I really like on this. What do you all think?
- > In what ways could we harness our creative energies better and collaborate better?
- > My perspective is one of a more extrovert thinker – someone who really enjoys the back and forth of working with other people. I’m wondering to what extent I’ve glossed over the value of a more introverted approach.
- > Last, but not least, to what extent have I blithely ignored a potential generational aspect – that other generations may not be as keen on this test and learn approach that challenges the status quo about thinking and authority somewhat?

6 Responses to “The generation of Now (3): is instant gratification always a bad thing?”
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I really like the idea of breaking a large project into smaller chunks – like four different iterations. Being able to celebrate the good and discuss the bad at the end of each iteration and learn from each core part along the way.
This should help to strengthen the work the team produces from there on and makes room for alterations that the whole team are on board with. I also like the idea of mini celebrations! Of course!
Hi Sophie,
Thanks for your thoughts and I completely agree. Having an opportunity to take stock after each chunk of a project is really useful and stops us from getting tunnel vision so that we lose the point in why we were doing it in the first place.
I’m also with you on the idea of mini celebrations …
Interesting post and comments. I guess the magic’s in how apparently unrelated fragments combine. Ideas only seem to catch on when they can be clearly expressed in short form, as small teases that ‘gratify’ our essential curiosity. I think this must has always been so, but now we live in a technological age that plays directly to it.
What I like most is when these fragments come together in contrasting ways, forcing us to take stock, make the odd fail, challenge our assumptions, and then re-map. Makes me smile every time, even after the odd stumble.
Hi Andrew,
Thanks for taking the time to read and leave a comment
I completely agree with your observation about the magic in combining what at first glance seem to be unrelated fragments. And absolutely, the most rewarding journeys are those where fragments recombine in unexpected ways.
We definitely benefit from being jolted out of our assumptions or habitual ways of thinking and I find encountering fragments or building in opportunities for snippets of input from others really helps.
My challenge around incorporating this into my working practice is that there is a fine line between this and distraction or derailment!
I understand that – “the fine line between distraction and derailment” – it’s no way to spend a career, but a useful part of the day if harnessed properly. I’d go as far as saying essential if you’re stuck and need to move on.
Thanks for writing the ‘tease’. I’m now distracted. Will have to deploy a sub-routine (or fragment) to keep working the premise while I get back to the day job.
[...] and depth of topics around the theme. (You can see my contributions to the TEDxBrighton 2012 blog here.) The day was a fantastic assault on the senses including: singing a canon as a group choir, free [...]







I really like the idea of breaking a large project into smaller chunks – like four different iterations. Being able to celebrate the good and discuss the bad at the end of each iteration and learn from each core part along the way.
This should help to strengthen the work the team produces from there on and makes room for alterations that the whole team are on board with. I also like the idea of mini celebrations! Of course!
Hi Sophie,
Thanks for your thoughts and I completely agree. Having an opportunity to take stock after each chunk of a project is really useful and stops us from getting tunnel vision so that we lose the point in why we were doing it in the first place.
I’m also with you on the idea of mini celebrations …
Interesting post and comments. I guess the magic’s in how apparently unrelated fragments combine. Ideas only seem to catch on when they can be clearly expressed in short form, as small teases that ‘gratify’ our essential curiosity. I think this must has always been so, but now we live in a technological age that plays directly to it.
What I like most is when these fragments come together in contrasting ways, forcing us to take stock, make the odd fail, challenge our assumptions, and then re-map. Makes me smile every time, even after the odd stumble.
Hi Andrew,
Thanks for taking the time to read and leave a comment
I completely agree with your observation about the magic in combining what at first glance seem to be unrelated fragments. And absolutely, the most rewarding journeys are those where fragments recombine in unexpected ways.
We definitely benefit from being jolted out of our assumptions or habitual ways of thinking and I find encountering fragments or building in opportunities for snippets of input from others really helps.
My challenge around incorporating this into my working practice is that there is a fine line between this and distraction or derailment!
I understand that – “the fine line between distraction and derailment” – it’s no way to spend a career, but a useful part of the day if harnessed properly. I’d go as far as saying essential if you’re stuck and need to move on.
Thanks for writing the ‘tease’. I’m now distracted. Will have to deploy a sub-routine (or fragment) to keep working the premise while I get back to the day job.
[...] and depth of topics around the theme. (You can see my contributions to the TEDxBrighton 2012 blog here.) The day was a fantastic assault on the senses including: singing a canon as a group choir, free [...]