By observing how creative and business people find it hard to get along with each other, Sue has been developing the theory of Crarrogance (the perceived arrogance of the creative person) and Barrogance (business arrogance) to find ways to deal with this gap. She is leading research that has the potential to build a more fulfilling and successful future for both the business and creative worlds.

You can find out more about Sue Bradley’s talk on the TEDxBrighton 2011 site.