hiSbe: How it Should Be

Have you seen the new hiSbe store on York Place? Set to open later this year, the hiSbe Food store is on a mission to change the way we think about and buy food. hiSbe stands for ‘how it Should be’ and that is exactly what Amy and Ruth Anslow the founders of hiSbe want to do; build a supermarket and solves all of the problems the big chain supermarket creates, by producing a shop that has happiness, fairness and ethics at its heart. hiSbe will be joining us at the Ideas Lab this year to show off all the great work they have been doing in preparation for the first Brighton store.